Make it stand out

Matchpoint 101

Your guide to getting started on your new daily practice

Teanen Chen Teanen Chen

Where does matcha come from?

It all begins with an idea.

Matcha’s roots run deep in Japanese tradition. Unlike regular green tea, which comes from loose leaves steeped in hot water, matcha is made by stone-grinding whole tea leaves into a fine powder—meaning you consume the entire leaf for maximum benefits.

  • Origin: Matcha dates back to the 12th century when Buddhist monks in Japan popularized it for meditation and focus.

  • How It’s Made: The finest matcha comes from shade-grown tea plants, which boosts chlorophyll levels for that vibrant green color. After harvesting, the leaves are steamed, dried, and ground into powder.

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Teanen Chen Teanen Chen

Matcha v. Coffee

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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Teanen Chen Teanen Chen

Can tea powder go bad?

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Teanen Chen Teanen Chen

Are tea lattes healthy? And how to make a perfect one.

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More